A photo of Stephen Ira

Stephen Ira

Owner and President

Expertise:

Hook-and Loop Product Engineering
Product Innovation
Mechanical Engineering
Stephen Ira worked as an inventor for a small manufacturing company where he developed several patents that included Velcro® brand products which led to his founding of HookandLoop.com in 1989, distributing Velcro® brand fasteners across the country. Stephen’s company has grown into a business that specializes in manufacturing hook and loop products that are used in the final products in many industries around the world. Stephen is a graduate of the University of Memphis with a BS degree in mechanical engineering and specialized in machine design and solar engineering. He lives in Jacksonville, Florida where he enjoys an avid outdoor lifestyle and spending time with his two daughters.
10+ Years of Experiences
180+ Articles Written
Organization
The association for Business Journalist

Stephen'S Picks

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How Santa Uses Hook and Loop For Christmas (Probably)

AI 4 min read

Updated On: Jul 6, 2026

Hook and loop fasteners can be useful for holiday costumes, toy bags, sleigh-style decorations, and seasonal gear that needs to open, close, adjust, or stay secured. This Christmas-themed article imagines how Santa might use hook and loop on his suit, sack of toys, sleigh, and reindeer gear.

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Elf on the Shelf Ideas Just in Time for Christmas

AI 4 min read

Updated On: Jul 6, 2026

Hook and loop fasteners can help make Elf on the Shelf setups easier to pose, secure, and refresh during the weeks between Thanksgiving and Christmas Eve. Small pieces of hook and loop can help the elf’s hands attach to each other, while adhesive-backed hook pieces can help hold the elf in place for creative scenes.

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Hit the Road in Style with VELCRO® Brand Fasteners

AI 4 min read

Updated On: Jul 6, 2026

VELCRO® Brand hook and loop fasteners can help organize and secure items during road trips, camper travel, RV use, and everyday vehicle storage. They can be used for curtains, baskets, electronics, seat covers, loose panels, floor mats, fishing poles, and other travel gear that needs to stay in place.

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Hook and Loop Uses for Outdoor Gear, Space, and Mobility Support

AI 4 min read

Updated On: Jul 6, 2026

Hook and loop straps are useful in applications where something needs to be secured, adjusted, or removed without complicated hardware. This roundup highlights three examples: sandboarding gear in Peru, sleeping arrangements in space, and a wheeled mobility rig for a terrier named Charlie.

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Hook and Loop Uses for Costumes, Props, and Adaptive Gear

AI 4 min read

Updated On: Jul 6, 2026

Hook and loop fasteners can help costumes, props, wearable accessories, and adaptive devices stay secure while remaining adjustable and easy to remove. This roundup highlights three examples: a modified stormtrooper costume, a Fallout 4 Pip-Boy accessory, and a musician’s custom guitar-playing device.

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How Hook and Loop Is Used in Medical Braces and Support Products

AI 4 min read

Updated On: Jul 6, 2026

Hook and loop fasteners are used in many braces and support products because they can help the product open, close, adjust, and stay positioned during use. In medical and support applications, hook and loop is a fastening component, not a treatment by itself.

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Use Velcro ® to Keep Your Kids Busy at Sporting Events

AI 4 min read

Updated On: Jul 6, 2026

VELCRO® Brand hook and loop fasteners can help turn simple craft pieces into portable activities for kids at long sporting events. A sticky board made with cardboard, loop material, and hook dots can hold toys, puzzle pieces, felt shapes, and small game pieces in place while kids play.

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Hook and Loop Straps for Sports Gear and Athletic Accessories

AI 3 min read

Updated On: Jul 6, 2026

Hook and loop straps are used in sports and active gear because they can help hold items in place while remaining adjustable. This roundup highlights three examples from the original post: hockey sock straps, a visibility light worn with an adjustable strap, and cycling shoes with a protective strap over the laces.

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Hook and Loop Uses for Desks, Footwear, and Rescue Gear

AI 4 min read

Updated On: Jul 6, 2026

Hook and loop fasteners are used in products and public spaces where items need to be secured, adjusted, bundled, or accessed quickly. This roundup highlights three practical examples: a smart desk that used a hook and loop strap for wire management, wrapping shoes that fastened around the foot, and rescue tube stations that mounted beach rescue equipment with a hook and loop strap.

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Personalize Your Stuff with Hook and Loop

AI 2 min read

Updated On: Jun 28, 2026

From helping to keep shoes snug on our children's feet to attaching cable bundles, Hook and Loop has made our lives easier. With a little creativity, you can also personalize your stuff with Hook and Loop in just a few short steps.

Make your luggage identifiable at the airport baggage claim. All you need is a fabric applique of your choice and sticky-back hook and loop or Velcro® brand fasteners (or you can order a luggage strap from us). Press the sticky side of the loop onto your luggage and press the sticky side of the hook to the backside of your applique. The same idea can be applied to your wallet or phone case for a little personalized style.