A photo of Stephen Ira

Stephen Ira

Owner and President

Expertise:

Hook-and Loop Product Engineering
Product Innovation
Mechanical Engineering
Stephen Ira worked as an inventor for a small manufacturing company where he developed several patents that included Velcro® brand products which led to his founding of HookandLoop.com in 1989, distributing Velcro® brand fasteners across the country. Stephen’s company has grown into a business that specializes in manufacturing hook and loop products that are used in the final products in many industries around the world. Stephen is a graduate of the University of Memphis with a BS degree in mechanical engineering and specialized in machine design and solar engineering. He lives in Jacksonville, Florida where he enjoys an avid outdoor lifestyle and spending time with his two daughters.
10+ Years of Experiences
180+ Articles Written
Organization
The association for Business Journalist

Stephen'S Picks

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Hook and Loop Uses in Rescue, Footwear, and Classrooms

AI 4 min read

Updated On: Jul 6, 2026

Hook and loop fasteners show up in more places than shoes and wallets. This roundup highlights three practical examples: a river rescue application, an adaptive footwear design, and a classroom makeover that used VELCRO® Brand fasteners to make the room more mobile.

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Travel Packing and Gear Organization Tips Using Hook and Loop

AI 3 min read

Updated On: Jul 6, 2026

Hook and loop fasteners can make travel packing easier by helping organize cords, label gear, secure camping supplies, and identify luggage. The original summer packing post highlighted color-coded cable ties, hook and loop packing tape, ONE-WRAP® Straps for camping gear, and hook and loop luggage tags.

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Hook and Loop Uses for Bike Gear and Cycling Accessories

AI 4 min read

Updated On: Jul 6, 2026

Hook and loop fasteners are useful for cycling gear because they can help straps, pads, shoes, carriers, and accessories stay secure while still being easy to adjust or remove. The original National Bike to Work Week article highlighted several cycling applications, including shoes, helmet padding, reflective ankle bands, and frame-mounted accessories.

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Industry Spotlight- Hook and Loop in the Sport and Fitness Industry

AI 3 min read

Updated On: Jun 28, 2026

Hook and Loop fasteners play an important role in many products we use every day. Because the fasteners provide years of trouble-free performance, it is easy to overlook the significant benefits they provide in a diverse array of applications.

In this post, we feature some athletic products in the Sport and Fitness industry that benefit from hook and loop fasteners. Let’s take a look some hook and loop tape uses in a variety of sporting applications.

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Dog Boots Use Hook and Loop

AI 4 min read

Updated On: Jul 6, 2026

Dog boots are one example of how hook and loop fasteners can be used in pet gear. The original post referenced Alcott’s Adventure Boots and noted that dogs’ paws can be damaged when they walk on hot or rough surfaces.

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Hook and Loop Uses in Sports Motion Capture and Training Gear

AI 4 min read

Updated On: Jul 6, 2026

Hook and loop fasteners can support sports training, motion capture, and equipment setup when markers or accessories need to be positioned, removed, and repositioned quickly. The original article highlighted how the Baltimore Orioles used hook and loop fasteners to attach reflective markers to pitchers for motion capture analysis.

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Hook and Loop Uses for Pregnancy, Baby Gear, and Parenting

AI 5 min read

Updated On: Jul 6, 2026

Hook and loop fasteners are used in many pregnancy, baby, and parenting products because they can help items open, close, adjust, and stay positioned. The original page highlights examples such as blood pressure cuffs, non-stress test monitors, diapers, diaper bags, changing pads, toddler shoes, dress-up costumes, wet wipe dispensers, calendars, schedules, and weather charts.

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What is Hook & Loop?

AI 7 min read

Updated On: Jun 26, 2026

Hook and loop is a two-part fastening system made from a rough hook side and a soft loop side. When the two sides are pressed together, the hooks catch in the loops to create a strong, reusable closure. The product is often called VELCRO®, but VELCRO® is a brand name; the general product name is hook and loop.

How to Use Velcro Command Strips

How to Use Velcro Command Strips

AI 5 min read

Updated On: Jun 23, 2026

VELCRO® Brand and Command™ are both known for no-damage hanging solutions. When combined into a Velcro-style adhesive strip, you get the flexibility of repositioning items without tools, holes, or mess. Whether you're hanging small décor, organizing tech cables, or mounting lightweight signs, knowing how to apply and remove Velcro Command Strips properly ensures they work as intended.
How to Sew Webbing Straps: Tips for Nylon & Heavy-Duty Projects

How to Sew Webbing Straps: Tips for Nylon & Heavy-Duty Projects

AI 4 min read

Updated On: Jun 23, 2026

Sewing webbing onto fabric isn’t just for outdoor gear or industrial use. It’s also a great skill for DIYers making custom bags, leashes, harnesses, or repairing worn straps. Whether you're working with nylon, polypropylene, or cotton webbing, the right tools and techniques make all the difference in strength, appearance, and durability.