A photo of Stephen Ira

Stephen Ira

Owner and President

Expertise:

Hook-and Loop Product Engineering
Product Innovation
Mechanical Engineering
Stephen Ira worked as an inventor for a small manufacturing company where he developed several patents that included Velcro® brand products which led to his founding of HookandLoop.com in 1989, distributing Velcro® brand fasteners across the country. Stephen’s company has grown into a business that specializes in manufacturing hook and loop products that are used in the final products in many industries around the world. Stephen is a graduate of the University of Memphis with a BS degree in mechanical engineering and specialized in machine design and solar engineering. He lives in Jacksonville, Florida where he enjoys an avid outdoor lifestyle and spending time with his two daughters.
10+ Years of Experiences
180+ Articles Written
Organization
The association for Business Journalist

Stephen'S Picks

Pink hook and loop is perfect for Springtime crafts

Cherry Blossoms Are In Bloom And So Are Our Springtime Hook and Loop Colors!

AI 4 min read

Updated On: Jul 6, 2026

Spring colors can make hook and loop projects feel brighter, especially when you are working on crafts, decorations, costumes, accessories, or kids’ projects. HookandLoop.com stocks pink and neon pink hook and loop, along with other spring colors in DuraGrip® Brand Sew On and DuraGrip® Brand Adhesive Backed products.

Sanding discs with loop and adhesive backing

Replacing Sanding Discs with Hook and Loop

AI 6 min read

Updated On: Jun 28, 2026

Hook and loop straps for tubing

Summertime Tubing with Hook and Loop

AI 4 min read

Updated On: Jul 6, 2026

Hook and loop straps can help connect inflatable inner tubes for tubing, river floats, and other outdoor water activities. Instead of tying and retying knots, straps can attach through tube handles or attachment points, fasten quickly, and peel apart when the group is ready to pack up.

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Sew On Hook and Loop for Scout Uniform Patches and Badges

AI 4 min read

Updated On: Jul 6, 2026

Scout uniforms can include many badges, patches, pins, emblems, ranks, and insignia. Sew on hook and loop can help attach scout uniform badges and patches while giving parents, troop leaders, and uniform organizers a way to work with different patch shapes, badge sizes, and uniform colors.

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Hook and Loop Uses in Movies, Costumes, and Props

AI 4 min read

Updated On: Jul 6, 2026

Hook and loop fasteners can be useful in film, costumes, props, set pieces, toys, and production work because they can secure items in place without always being visible on camera. The original article highlighted several entertainment examples, including Batman, Garden State, Crazy Stupid Love, The Powerpuff Girls, Men in Black, Girls Just Want to Have Fun, Brüno, and Back to the Future.

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Hook and Loop Uses for TV Props, Costumes, and Set Pieces

AI 4 min read

Updated On: Jul 6, 2026

Hook and loop fasteners can be useful in television production because props, costumes, set pieces, and accessories often need to attach, adjust, release, or reset quickly between takes. The original page highlighted TV-related examples where hook and loop appeared in props, costumes, wardrobe closures, sound effects, and character accessories.

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Teach Your Children with Hook and Loop Lessons

AI 6 min read

Updated On: Jun 26, 2026

Hook and loop can be used as a hands-on teaching aid for classroom, home, OT, PT, craft, and science activities. Because hook material can attach to loop material and then be pulled apart and reused, kids can move cards, answers, schedules, clothing pieces, and learning objects during a lesson.

Hook and Loop Project Ideas from YouTube Examples

AI 5 min read

Updated On: Jul 6, 2026

YouTube can be a useful place to see hook and loop fasteners in real projects. This article highlights practical project ideas from the original video list, including DIY uses, DuraGrip® Brand product examples, sewing applications, cleaning tips, and everyday gear organization.

Close-up of purple hook and loop fastener material.

Top Clothing Companies You Didn't Know Use VELCRO®

AI 4 min read

Updated On: Jul 6, 2026

Hook and loop fasteners are often used in apparel because they can make clothing, shoes, and accessories easier to open, close, and adjust. The original article highlighted fashion and adaptive clothing examples from Dolce & Gabbana, Tommy Hilfiger, Buck & Buck, and Silvert’s.

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Hook and Loop Uses for Bikes, Scooters, and Outdoor Gear

AI 4 min read

Updated On: Jul 6, 2026

Hook and loop fasteners are useful for bikes, scooters, camping gear, and other outdoor equipment because they can hold accessories in place while keeping them easy to remove or reposition. This roundup highlights three examples: a bike frame bag, a foldable scooter concept, and a safety horn carried with a hook and loop strap.