A photo of Stephen Ira

Stephen Ira

SEO Auditor
Stephen Ira worked as an inventor for a small manufacturing company where he developed several patents that included Velcro® brand products which led to his founding of HookandLoop.com in 1989, distributing Velcro® brand fasteners across the country. Stephen’s company has grown into a business that specializes in manufacturing hook and loop products that are used in the final products in many industries around the world. Stephen is a graduate of the University of Memphis with a BS degree in mechanical engineering and specialized in machine design and solar engineering. He lives in Jacksonville, Florida where he enjoys an avid outdoor lifestyle and spending time with his two daughters.

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    How Hook and Loop Has Flipped the Script on Biomimicry

    Biomimicry is when science copies nature to design new products. That may be too blunt. It's more like using nature to inspire new ideas and re-purpose natural attributes to create solutions. For instance, George de Mestral created VELCRO® Brand hook and loop fasteners after mimicking his design after the cockle burr. The burrs got caught in his dog's fur during a hike.

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    24 of the Craziest Inventions Made with Hook and Loop

    Hook and loop in products isn't a new concept and have been used ever since the fastener hit the mainstream in the 1980's. Most of you could name a handful of products these convenient fasteners have been used on but here are 24 interesting hook and loop uses and inventions you probably didn't know about:

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    Pet Products That Utilize Hook and Loop

    The amazing utility and convenience of VELCRO® Brand hook and loop fasteners is known far and wide among humans. Countless products that we use everyday rely on the versatility and usability of this unique fastener. What most people don't realize however is how valuable hook and loop is among pet products as well. Check out this list of products for pets that utilize hook and loop fasteners for more details!

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    How to Hang Your Mistletoe with Hook and Loop

    New Year’s Eve is almost here and you’ve got to figure out how to hang mistletoe from the ceiling. If you’re having trouble finding a good way to get it to stay where it’s supposed to, here are some suggestions on how to hang yours up with some hook and loop so you can be sure to steal a kiss from your crush this New Years.

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    How Santa Uses Hook and Loop For Christmas (Probably)

    Santa Claus probably has plenty of uses for hook and loop. With Christmas here, we wanted to investigate how Santa might use some of our products to help him on his midnight run. Whether it’s on his suit, his sack of toys, or his sleigh, Santa has plenty of uses for the sturdy and convenient fasteners.

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    Elf on the Shelf Ideas Just in Time for Christmas

    With Christmas right around the corner, many parents may be struggling to come up with good ideas for the Elf on the Shelf. If you aren’t familiar with Elf on the Shelf, it all started with a book of the same name that told the story of elves visiting children for Santa Claus between Thanksgiving and Christmas Eve to see which children were being naughty and which were being nice. The idea is that the elf is there to make sure the children of the household are behaving, and each day the children search to find where the elf is hiding.

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    Hook and Loop for the Patio Life

    These tough, resilient DuraGrip and Velcro® brand hook and loop fasteners help keep your backyard, patio, deck or balcony stylish and attractive all year long. We'll assist you in organizing these lovely spots for maximum outdoor enjoyment.

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    Hook and Loop in the Warehouse - Efficiency and Organization in Industrial Environments

    Efficiency in a warehouse setting is comprised of three main factors: the productivity of your workers, organization and safety so nothing interrupts the workflow. They can all be helped along with the use of hook and loop fasteners.

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    Keep Your Car Organized & Clean With VELCRO® Brand Fasteners

    Did you know that hook and loop can help you stop things from sliding around in the back of your car? Our tough, long lasting DuraGrip and VELCRO® brand fasteners allow for better organization during daily commutes to work, school or to and from the store. Don't let a sharp turn send your groceries tumbling all over the trunk or the back seat. Our affordable fasteners will save aggravation and keep you safer on the road, too!

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  10. Let Hook and Loop Help You Stay Organized

    If you need help organizing your home, office, or any other area you spend a majority of your time in, hook and loop fasteners can help declutter your space. Whether you need to bundle cables out of the way, hold curtains up in an RV, or organize your automotive shop, we have you covered with a solution you may not have thought of.

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