A photo of Stephen Ira

Stephen Ira

SEO Auditor

Expertise:

Hook-and Loop Product Engineering
Product Innovation
Mechanical Engineering
Stephen Ira worked as an inventor for a small manufacturing company where he developed several patents that included Velcro® brand products which led to his founding of HookandLoop.com in 1989, distributing Velcro® brand fasteners across the country. Stephen’s company has grown into a business that specializes in manufacturing hook and loop products that are used in the final products in many industries around the world. Stephen is a graduate of the University of Memphis with a BS degree in mechanical engineering and specialized in machine design and solar engineering. He lives in Jacksonville, Florida where he enjoys an avid outdoor lifestyle and spending time with his two daughters.
10+ Years of Experiences
180+ Articles Written
Organization
The association for Business Journalist

Stephen'S Picks

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Use Velcro ® to Keep Your Kids Busy at Sporting Events

AI 3 min read

Updated On: Nov 22, 2023

Sporting events offer a wonderful opportunity for kids to watch professional players in action and learn exactly what it takes to succeed in their favorite sport. Yet, many of the best sporting events can go long, causing kids to become antsy and agitated. While you may not be able to fast-forward to the winning goal, you can come prepared to keep your kid occupied. Whether you are headed to an older sibling’s peewee league or showing support for your college alma mater, try these fun activities that will have your kid looking forward to the next game.

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Hook and Loop in the Wild

AI 3 min read

Updated On: Nov 22, 2023

Burrs: the Inspiration for the Hook and Loop Fastener

In 1941, the Swiss engineer George de Mestral was removing burrs from his dog. These barbed seeds come from a variety of plants, and are evolutionarily specialized to attach to animals and humans as a way to spread to new areas. Commonly, however, they are seen as a source of irritation, as the barbs can be painful, and at their worst, they can cause severe damage to livestock and automobile tires. George de Mestral, however, saw something different: a potential use for the hooked barbs on the seeds he was holding.

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Staying in the Loop: New Sports Applications

AI 2 min read

Updated On: Jun 21, 2024

Hook and loop is used in so many applications, it’s difficult to know where to start. After all, it’s not just shoes and wallets that use these practical fasteners. We’re highlighting some interesting applications that we come across, including new business ventures, technology, and DIY stuff, among others.
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Off to College? Velcro® Brand Fasteners Can Help

AI 2 min read

Updated On: Nov 22, 2023

Heading off to college means you are about to face some significant changes in your life. As you adjust to life away from home and the pressures of classes, homework and meeting new friends, it's important to feel comfortable in your dorm. Velcro® brand hook and loop can help you do that with a few dorm room hacks.

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Staying in the Loop: A Smart Desk, Shoes & Rescue Tubes

AI 2 min read

Updated On: Nov 22, 2023

Hook and loop is used in so many applications, it’s difficult to know where to start. After all, it’s not just shoes and wallets that use these practical fasteners. We’re highlighting some interesting applications that we come across, including new business ventures, technology, and DIY stuff, among others.
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Everyday Improvements through Hook and Loop

AI 3 min read

Updated On: May 25, 2025

We use Velcro® brand fasteners and other hook and loop products every day. They've become so commonplace that we rarely consider what we did before its invention in the 1940s.

Consider an ordinary trip to your family physician. You'll likely have your blood pressure taken. Can you remember how the cuff was secured before Velcro® brand fasteners came along? Cuffs used to be tied or snapped into place, which doesn’t sound comfortable. If your doctor prescribes an arm or knee brace, how would you position it without the Velcro® brand fastener? Well, you would have to tie it in place which means you wouldn't have the versatility and adjustability we enjoy today with hook and loop braces and other VELCRO® Brand blood pressure cuffs.

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Staying in the Loop: Student Creations Using Hook and Loop

AI 2 min read

Updated On: Nov 6, 2025

Hook and loop is used in so many applications, it’s difficult to know where to start. After all, it’s not just shoes and wallets that use these practical fasteners. We’re going to start highlighting some interesting applications that we come across, including new business ventures, technology, and DIY stuff, among others.
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Personalize Your Stuff with Hook and Loop

AI 2 min read

Updated On: Nov 22, 2023

From helping to keep shoes snug on our children's feet to attaching cable bundles, Hook and Loop has made our lives easier. With a little creativity, you can also personalize your stuff with Hook and Loop in just a few short steps.

Make your luggage identifiable at the airport baggage claim. All you need is a fabric applique of your choice and sticky-back hook and loop or Velcro® brand fasteners (or you can order a luggage strap from us). Press the sticky side of the loop onto your luggage and press the sticky side of the hook to the backside of your applique. The same idea can be applied to your wallet or phone case for a little personalized style.

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Hook and Loop for the Classroom

AI 3 min read

Updated On: Feb 9, 2025

Hook and loop tape is a great classroom tool with a myriad of uses. It can be used to create a safe and orderly school environment and is great for making teacher-created learning tools. From organizing the classroom, to building fun and interactive lesson plans, hook and loop fasteners can help teachers of all grade levels keep their sanity. Here are five ways in which hook and loop can be utilized in any classroom.

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Staying in the Loop: Sewing How-To & The Iditarod

AI 2 min read

Updated On: Nov 6, 2025

Hook and loop is used in so many applications, it’s difficult to know where to start. After all, it’s not just shoes and wallets that use these practical fasteners. We’re going to start highlighting some interesting applications that we come across, including new business ventures, technology, and DIY stuff, among others.