A place to learn about Everything in Hook and Loop!™

Pad Print Techniques

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Pad printing is the printing process we use to imprint logos and information onto hook and loop. Typically, this printing is done on the back side of the hook portion of a custom strap so it will be outward facing when in use. We use a PLT 9 ink that is available in black or white ink, but we also have several other colors available for a $35 up-charge. This ink works well with our clichés and leaves clean imprint on the smooth nylon backing.


Industrial pad printing machine stamping a custom logo onto Hook and Loop Straps

We also use a PLT 6 ink which has a better opacity, allowing it to print clearer when imprinting onto the hook or loop side directly. The nature of the hook and loop is that it moves while imprinting. The material is malleable and as such, the printing can come out blurry. The use of this ink helps to offset that somewhat as well as providing an imprint that is easier to see since the hook and loop material does not provide a flat surface for printing. This ink is also used for certain resin backings because it adheres better.

The actual printing process involves an inverted cup of ink that is held to the metal cliché with magnets. The ink cup passes over the cliché, filling the reservoirs with ink and then slides back, exposing the ink. Then a silicon pad comes down and presses onto the ink, lifting the ink out of the cliché. The silicon pad then moves over to the hook or loop material and imprints the logo onto the surface. By the time the logo has been imprinted, the ink has dried. Then the material is fed along into a strip cutter which then cuts the material to the appropriate length. About 5-10 seconds passes from imprint to cut.

When imprinting onto the hook or loop side directly, we sometimes imprint the logo twice. This is done by repeating the logo imprint process before the material is fed through to be cut.

Another technique we use is manually imprinting logos. This is done when a logo is printed in different orientations on a single piece. This is also done when it needs to be imprinted onto material that will not fit well through our machinery. One example would be if a strap needs to be stitched before it’s imprinted, since the sewn strap cannot be fed through our strip cutter. In these cases, we pre-cut the material and place the pieces under the silicon imprinting pad by hand. This requires added attention and focus to ensure consistent imprints.
Stephen Ira

Stephen Ira

Owner and President
Stephen Ira worked as an inventor for a small manufacturing company where he developed several patents that included Velcro® brand products which led to his founding of HookandLoop.com in 1989, distributing Velcro® brand fasteners across the country. Stephen’s company has grown into a business that specializes in manufacturing hook and loop products that are used in the final products in many industries around the world. Stephen is a graduate of the University of Memphis with a BS degree in mechanical engineering and specialized in machine design and solar engineering. He lives in Jacksonville, Florida where he enjoys an avid outdoor lifestyle and spending time with his two daughters.

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