Staying in the Loop

A place to learn about Everything in Hook and Loop!™

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    How Hook and Loop Has Flipped the Script on Biomimicry

    Biomimicry is when science copies nature to design new products. That may be too blunt. It's more like using nature to inspire new ideas and re-purpose natural attributes to create solutions. For instance, George de Mestral created VELCRO® Brand hook and loop fasteners after mimicking his design after the cockle burr. The burrs got caught in his dog's fur during a hike.

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