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Stephen Ira

Owner and President

Expertise:

Hook-and Loop Product Engineering
• Product Innovation
• Mechanical Engineering
Stephen Ira worked as an inventor for a small manufacturing company where he developed several patents that included Velcro® brand products which led to his founding of HookandLoop.com in 1989, distributing Velcro® brand fasteners across the country. Stephen’s company has grown into a business that specializes in manufacturing hook and loop products that are used in the final products in many industries around the world. Stephen is a graduate of the University of Memphis with a BS degree in mechanical engineering and specialized in machine design and solar engineering. He lives in Jacksonville, Florida where he enjoys an avid outdoor lifestyle and spending time with his two daughters.
10+ Years of Experiences
180+ Articles Written
Organization
The association for Business Journalist

Stephen'S Picks

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Cleaning Hook and Loop

AI 8 min read

Updated On: Jun 23, 2026

Hook and loop fasteners are one of the most versatile methods of joining objects. The hook side of the fastener has a strong affinity for the fuzzy loop side. Unfortunately, that affinity also attracts a range of items. Over time, the hooks can collect lint, string, hair and other unsightly debris. Dirty hook and loop can make an otherwise clean item look old and tired. Additionally, all the fuzz that collects on the hooks can reduce the bond strength of the fastener. Cosmetic issues aside, it is worth paying attention to the cleanliness of the hook and loop on sports equipment or other items that rely on securing fastening to perform properly. Continue reading this post to learn how to clean hook and loop.

Stephen Ira
by: Stephen Ira
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Hook and Loop for Decorating

AI 3 min read

Updated On: Jun 23, 2026

Are you searching for simple and effective ways of changing the look of your home? Hook and loop fasteners open the door to a wide range of easy decorating projects, allowing even novice crafters to achieve professional results.

Stephen Ira
by: Stephen Ira
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Get Organized with Hook and Loop

AI 2 min read

Updated On: Jun 23, 2026

There are an almost infinite number of ways hook and loop products can help organize your home or office environment. To provide you with some inspiration, we have detailed some of our favorite hook and loop home organization ideas:

Stephen Ira
by: Stephen Ira
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How the NFL Uses VELCRO® Brand Fasteners

AI 7 min read

Updated On: Jun 23, 2026

NFL gaming officials require players to wear protective equipment to keep them as safe as possible. Football gear has become a prominent part of the game. In fact, some types of equipment cover and protect almost every body part of a player. Modern-day innovations have made football gear more protective and easier to wear. VELCRO® Brand fasteners are one of these innovations.

Stephen Ira
by: Stephen Ira
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Hook and Loop Around the House

AI 4 min read

Updated On: Jun 23, 2026

The number of practical uses for hook and loop fasteners appears to be endless. For instance, you can use the handy product to manage your home’s many cables, childproof an area or even stop the door locks from rattling in your truck. Here are some ideas on how to use hook and loop fasteners around your house!
Stephen Ira
by: Stephen Ira
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NASCAR and Hook and Loop: How Hook and Loop Fasteners Keep Pace With the Fastest Drivers

AI 3 min read

Updated On: Jun 23, 2026

NASCAR and hook and loop fasteners have a deep relationship. Many longtime fans are aware of the way driver Davey Allison famously used hook and loop to bind his broken arm to the steering wheel and keep driving after a 1992 wreck. These products are also used for more than just emergencies. NASCAR, Formula One and other organizations routinely rely on hook and loop fasteners.

Stephen Ira
by: Stephen Ira
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Hook and Loop Aiding the Development of Robotics Interfaces

AI 2 min read

Updated On: Jun 23, 2026

The essential principles behind hook and loop fasteners may be straightforward, but these minimalist devices nonetheless play valuable roles alongside advanced modern technology. According to reports from Ars Technica and other sources, a professor and his research group at the University of Pennsylvania used hook and loop straps to enhance a basic quadcopter system with advanced computing capabilities.

Stephen Ira
by: Stephen Ira
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Hook and Loop DIY Tablet Mount Life Hack

AI 2 min read

Updated On: Jun 23, 2026

Hook and loop fasteners are the ultimate life hacks. The use of hook and loop fasteners does not require drilling holes or slathering industrial glue on pricey equipment.

Stephen Ira
by: Stephen Ira
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Hook and Loop Helps Penguin Get His Groove Back

AI 2 min read

Updated On: Jun 23, 2026

Hook and loop fasteners are well-known for meeting diverse needs in multiple settings. Standard products work in many situations, but there are plenty of situations where a specialty fastener can save the day or even a life. Such was the case with an African penguin named Pierre, thanks to the innovative thinking of a concerned biologist.

Stephen Ira
by: Stephen Ira
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Stand Out With Custom Embroidery

AI 2 min read

Updated On: Jun 23, 2026

embroidery-nameAs a customer service oriented company, we strive to offer the best choices for our Hook and Loop customers. Many companies depend on Hook and Loop straps to be powerful, strong, and adaptable for many unique projects. That’s why we are proud to offer customizable embroidery to our services, so our patrons will be able to add some personality to their products. We are currently setting up our brand new machines and will be ready to customize your project with embroidery within a very short time.

Stephen Ira
by: Stephen Ira
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Understanding the Logo Imprinting Process

AI 3 min read

Updated On: Jun 23, 2026

Imprinted logos help firms make their products distinct from those produced by other companies. They can even be used for subtle brand marketing. So how do these images get from the computer onto hook and loop products?

Stephen Ira
by: Stephen Ira
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