A photo of Stephen Ira

Stephen Ira

SEO Auditor
Stephen Ira worked as an inventor for a small manufacturing company where he developed several patents that included Velcro® brand products which led to his founding of HookandLoop.com in 1989, distributing Velcro® brand fasteners across the country. Stephen’s company has grown into a business that specializes in manufacturing hook and loop products that are used in the final products in many industries around the world. Stephen is a graduate of the University of Memphis with a BS degree in mechanical engineering and specialized in machine design and solar engineering. He lives in Jacksonville, Florida where he enjoys an avid outdoor lifestyle and spending time with his two daughters.

  1. Let Hook and Loop Help You Stay Organized

    If you need help organizing your home, office, or any other area you spend a majority of your time in, hook and loop fasteners can help declutter your space. Whether you need to bundle cables out of the way, hold curtains up in an RV, or organize your automotive shop, we have you covered with a solution you may not have thought of.

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    Keep Your Car Organized & Clean With Velcro® Brand Fasteners

    Did you know that hook and loop can help you stop things from sliding around in the back of your car? Our tough, long lasting DuraGrip and VELCRO® brand fasteners allow for better organization during daily commutes to work, school or the mall. Don't let a sharp turn send your groceries tumbling all over the trunk or the back seat. Our affordable fasteners will save aggravation and keep you safer on the road, too!

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    DIY Summer Games with Hook and Loop

    Summer is the perfect time to get outside and have some fun with the family. By using hook and loop, you can create summer games that will amuse and entertain your kids for hours and save you some money.

    Here is a great blog post with a ton of good ideas for some DIY summertime family fun. That post has suggestions ranging from obstacle course parties and sponge water bomb fights to open air art boards and music fences. There are also some suggestions that require hook and loop fasteners.

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    How Santa Uses Hook and Loop For Christmas (Probably)

    Santa Claus probably has plenty of uses for hook and loop. With Christmas here, we wanted to investigate how Santa might use some of our products to help him on his midnight run. Whether it’s on his suit, his sack of toys, or his sleigh, Santa has plenty of uses for the sturdy and convenient fasteners.

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    Place an Order on Our New Strap Order Page


    Our new strap order page is designed to simplify the process of placing orders for our straps made with VELCRO® Brand fasteners and DuraGrip Brand hook and loop. The page lets you define the specific type of strap that you want with only a few clicks of a computer button. We offer four different types of hook and loop straps, namely the cinch strap with ring, back strap, face strap and the two way face strap. You can also order for customized lengths and designs of the straps that suit your unique preferences.


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    Pet Products That Utilize Hook and Loop

    The amazing utility and convenience of VELCRO® Brand hook and loop fasteners is known far and wide among humans. Countless products that we use everyday rely on the versatility and usability of this unique fastener. What most people don't realize however is how valuable hook and loop is among pet products as well. Check out this list of products for pets that utilize hook and loop fasteners for more details!

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    Hook and Loop Helps Penguin Get His Groove Back

    Hook and loop fasteners are well-known for meeting diverse needs in multiple settings. Standard products work in many situations, but there are plenty of situations where a specialty fastener can save the day or even a life. Such was the case with an African penguin named Pierre, thanks to the innovative thinking of a concerned biologist.

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    What is Hook & Loop?

    Hook and loop is a product better known by the term VELCRO®. VELCRO® is actually the name of the company that first designed and created these fasteners. The product name is hook and loop, and it has an interesting history.

    George de Mestral developed the idea in the 1940s. After a hunting trip, he studied the burrs that stuck to his clothing and noticed tiny hooks that latched onto the loops in fabric and other surfaces. De Mestral imagined making a fastener from two pieces of material, using hooks on one piece and loops on another.

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    Funny and Strange Uses for Hook and Loop Fasteners

    Hook and loop fasteners have been around for more than 60 years -- plenty of time for people to discover strange new uses for them. They are used in everyday applications, such as shoes and diapers, to more exotic uses like Aerospace applications. Astronauts dealing with zero gravity use Velcro® for everything from keeping their personal hygiene products in place in storage bags to fastening pieces to a chess board during leisurely time in space.

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    Hook and Loop for the Patio Life

    These tough, resilient DuraGrip and Velcro® brand fasteners help keep your backyard, patio, deck or balcony stylish and attractive all year long. We'll assist you in organizing these lovely spots for maximum outdoor enjoyment.

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